Sara Cruz Coaching was founded with purpose, passion, and commitment by Sara Cruz.  As a Certified High Performance Coach™ , my passion and purpose is to facilitate transformation for high performing leaders, executives, and entrepreneurs.  I have a deep sense of fulfillment when I empower someone in a leadership role to lead confidently, positively, easily, and effectively in all areas of their life, resulting in an optimal and innovative dynamic of productivity and efficiency within the workplace, as well as absolute joy and fulfillment personally.  

Our purpose is to help high performers achieve absolute success in life and business.

  Our mission is empower high achievers to reach their highest potential in all areas of their lives.


  • We STRIVE to guide our clients through a positive process in order to reach their goals of living a happier and healthier life.
  • We ESTABLISH an interactive relationship between coach and client, in which both parties are committed and valued.

  • We BELIEVE our clients have the ability to transform their lives in a positive way, and we provide the guidance and resources to help them achieve their goals.

  • We HELP our clients recognize and build upon their own strengths, explore their current reality, find positive ways to make changes, and move forward in a positive way.

  • We VOW to motivate and facilitate clients to achieve their true potential and bring positive change through setting and achieving self-defined goals.

  • We PROVIDE clients with the skills to develop a fresh perspective in any situation they are facing, and uncover their true potential and ability to express and define their own positive solutions.

  • We are DEDICATED to guiding our client's to the mindset needed to up-level their lives and business to the best of our ability.

  • We are COMMITTED to using every resource we have to offer with our clients; allowing them to reach their desired results.




Excellence We work hard to ensure that everyone associated with our company strives for excellence in all areas.  We believe that excellence allows us to develop character, learn skills, share valuable knowledge, and morally and ethically represent our company and clients in a positive way. 


Respect We value all of our clients and treat them with the utmost respect and dignity, allowing them to be open, honest, and forthcoming during any interaction with the company. 


Honesty We believe that honesty entails doing the right thing for the right reason with all of our clients and associates.  We pride ourselves on making decisions and recommendations based on honesty and truth.


Integrity We strive to uphold the highest level of integrity.  We are committed to excellence and demand that as a company we pledge to be honest, just, and consistent in word and service.  We value an unbiased opinion of every client, regardless of their gender, ethnicity, social or religious background.


Responsibility We have a responsibility to provide valuable services to our clients and our community.  We will conduct ourselves in a manner that represents our core values during all of our interactions among potential clients, current clients, and our community. 


Service We vow to provide the best services and products that we have to offer.  We as a company are always participating in continuing education to serve our clients to the best of our ability.  We stress development of every person’s mind, spirit, and body for a happy and fulfilling life.  Our company serves itself by requiring personal development, so we are able to serve our clients in the most valuable way possible.


Compassion We demonstrate compassion for all people.  We have a genuine concern for others who are suffering.  We have experienced misfortunes and bad experiences ourselves, so we bring compassion and understanding to all interaction with clients.


Reliability We strive to follow through with everything we offer and provide, and we expect our clients to do the same.