My mission is to help you reach your highest potential in all areas of your life.

I'm Sara Cruz, and I challenge my clients to show up as their best self and empower them to live with clarity, passion, and purpose, so they can be fully engaged, joyful, confident, and fulfilled in all areas of their lives.

I grew up a small town country girl.  I had a love for life, and the future seemed like the sky was the limit, but something happened, life.

For years the things I wanted to happen just didn’t happen.  My life took a direction that I didn’t want, and instead of changing aspects of my life I began a downward spiral of self-sabotage.  My entire life was a mess for years.  My mental and physical health declined.  My relationships were negative and unfulfilling.  I dropped out of school.  I found comfort in unhealthy habits.  I declared bankruptcy.  I lost everything during a divorce.  The list could go on and on.

One day I woke up and decided "ENOUGH."  I decided I was done with the self-pity, the blame game, the negative relationships, and the complete and total mess I was living.  I was NOT the person I desperately longed to be, and I certainly didn’t think or feel the way I longed to think and feel.

I knew I wanted my life to change drastically, and I needed it to happen yesterday.  I picked up a book, The Compound Effect by Darren Hardy, and it was my first step to who I truly wanted to be.  I learned that it was OK to start small, and that total transformation doesn't happen overnight.  With this small "ah ha" moment,

my journey began...

A journey of learning, growing, and finding myself all over again… a journey of personal development.  A journey seeking happiness, passion, purpose and, fulfillment.  A journey of discovering how to create the life I wanted to live.

All it took was a choice.  A choice to learn how to change my own life.  I started with books.  My inner child “nerd” was in there somewhere and I read, literally all the time, for over a year.  Reading led to research and classes, and I just kept learning and applying new skills.  I was starting to create a better life.  I was showing up more and more as my best self.  I was creating new relationships and opportunities that catapulted my success.  The stress, overwhelm, and anxiety I lived daily for years was melting away.  I had a schedule that was aligned with my priorities and I was excited about life again.  I took a leap and hired my first coach, which helped create the courage I needed to enroll in graduate school to pursue a Master's In Psychology with a Specialization in Leadership Coaching, and I haven't looked back.

I stopped holding myself back from success.

i started living a life that I wanted for the first time in over a decade.

It was the beginning of the real me, and who I am.

I had always been a high performer at my core, just like you are, but I lacked the tools to achieve my highest potential.  Learning and implementing new thoughts, feelings, and habits transformed my own life, but I knew there was more to learn and implement to truly create the life of my dreams.  After completing my degree in psychology with highest honors, and enrolling in graduate school, I knew I was meant to teach others how to achieve a life of their highest potential.  

I'm huge on education, and I felt I needed more knowledge and more training to truly serve others in the capacity I wanted to.  That's when I discovered The High Performance Institute, and I committed to becoming a Certified High Performance Coach™ .  I'm honored and proud to say, I’m one of 200 Certified High Performance Coaches™ in the world, and I have been blessed to be trained by one of my biggest personal influencers, Brendon Burchard, with a coaching program that is backed by years of psychological research.  With a psychology degree, having a program that I could teach that was proven to work was necessary to me, yes, I'm a total nerd and proud to admit that. 

today, I feel fully engaged, present, joyful, confident, successful, fulfilled, and like the sky is the limit again, and my mission is for you to live and feel this way too.

I am sitting on a GOLD MINE of amazing knowledge from my formal education in psychology, an elite coaching certification, extensive training from some of the top coaches and mentors in the industry, and a doctorate in life experience.  I am ready, willing, and able to teach YOU everything that I know, so you can skip the struggle and go straight to success.

Everyone has struggles, self-doubt, multiple obligations, unique situations that hold them back, stress, overwhelm, anxiety, and fears... especially high achievers.  If you have thought it, felt it, experienced it, trust me, I have too, but as a Certified High Performance Coach™ I'm here to help you

I have come a long way personally and professionally, and I am proud to say I am living more as my highest potential in all areas of my life than I ever imagined, and YOU CAN BE TOO.

Thank you for allowing me to share my story with you.

Be more. Achieve more. Give more. Live more.

Joy and success,

Sara Cruz, MS, CHPC Certified High Performance Coach™ 


Professional Credentials

Certified High Performance Coach

Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.   (Defined by: International Coach Federation)High Performance Coaching is a process created to explore all the ways you can reach heightened and sustained levels of performance and potential in your life. As a Certified High Performance Coach, I will work with you in this process through five key principles: Clarity, Energy, Courage, Productivity and Influence.


  • Master’s Degree in Psychology with a Specialization in Leadership Coaching, graduating top of her class with a 4.0

  • Certified High Performance Coach Certification through the High Performance Institute (Trained by: Brendon Burchard)

  • Project Management Certified, PMC

  • Student Affiliate of the Society for Industrial and Organizational Psychology (SIOP)

  • Acquired a Bachelor’s Degree in Psychology, graduating top of her class with highest honors, Summa cum laude

  • Owner/Operator of Sara Cruz Company LLC since 2015

  • Obtained I Heart My Life Coaching Certification through Emily Williams

  • Completed intensive life-coaching training with Brooke Castillo at The Life Coach School

  • Completed an 8 month apprenticeship under Master Coach Rebecca Matias

  • Completed and implemented training as a health and wellness coach

Find out MORE about High Performance Coaching

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